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Platinum blond hair is the hot new trend for Hollywood men

Chris Messina shocked social media when he dyed his hair an icy white shade for the 2019 Golden Globes, sparking comparisons to Draco Malfoy and Tyler Durden alike. But the "Sharp Objects" star is far from the only Hollywood dude to go platinum lately.

Zac Efron, who recently sparked controversy over his dreadlocks, seems to have ditched the look in favor of a drastic dye job, seen here peeking out from under his black hat.

For his directorial debut in "Mid90s," Jonah Hill adopted a sleek, monochromatic wardrobe -- and topped it off with white hair and a shaggy beard.

Ansel Elgort was barely recognizable in his courtside seats at a New York Knicks basketball game in December.

Rapper G-Eazy matched his hair to his semi-sheer shirt at the 2018 MTV Video Music Awards.

Charlie Puth added some texture to his bright white hair at the June 2018 Radio Disney Music Awards.

Zayn Malik is no stranger to dramatic hair switch-ups; he seems to change colors every week. Last May, the former One Directioner settled on a yellow blond and has since tried out purple, blue and black.

Justin Bieber -- who has experimented with various hairstyles, lengths and nearly every shade of blond -- first reached for the bleach before the 2016 Grammy Awards.

But Brad Pitt may have started the trend of men bleaching their hair blond when he showed up at the 2005 premiere of "Mr. & Mrs. Smith" with a completely new hair color.